Why Strategic Plans Fail—and What Leaders Can Do Instead

Another beautifully formatted strategic plan will not change an institution. Jim Doti reflects on how a focused vision and disciplined use of data reshaped Chapman University over 25 years, and what leaders can take from that experience now.

February 23, 2026

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Ted Mitchell
Ted Mitchell is the president of the American Council on Education.

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Devorah Lieberman
Devorah Lieberman is a senior advisor with the President’s Office at the American Council on Education and president emerita of the University of La Verne.

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Hollie M. Chessman
Hollie M. Chessman is director and principle program officer for the Education Futures Lab at the American Council on Education.

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